You need to "fish" where the fish are...
It's a simple concept yet many people forget the most important part of sales. Every time I sit in my boat, I can't help but think of the similarities between successful sales people and fishing.
Let me quickly explain.
There's an old adage in the fishing world that always reminds me of the way so many people treat their sales process and it was clearly demonstrated this last weekend while on our final fishing trip of the year.
Our "sales process" is fairly simple.
We paddle our kayaks down the river a short way from the small dam and then drift downstream while casting our hook, worm and slip bobbers into the fallen tree cover where the fish like to hide.
By dropping these tasty morsels right in front of the fish, we fill our live baskets with the daily limit each day, eat the freshest fish possible while camping and still manage to bring home a load of filets for future meals.
This process works really well but the trouble is with the worms we use.
Worms make the kayak dirty, the fish steal the bait and nobody honestly likes breaking a night crawler in half and getting squirted in the face with "worm juice". But the fish seem to really like worms so we deal with the hassle... we give the customer what the customer wants.
But because of this hassle factor, there's no shortage of alternative solutions to live worms. There's even the "high tech" version of the old style "rubber worm" that's scented and flavored in such a special way that it works even better than a real worm.
Must be true, it"s on the label and I read it on the internet.
So this trip, my fishing partner thought he would skip the "sales hassle" and implement this new, high tech solution to catching fish. No mess, no stolen bait, no worm guts in his face... but you guessed it; no fish either.
The customers weren't buying what he was selling.
Turns out they still just wanted the worms they've always wanted. So one basket went back to camp full of fish while the other sat on the side of the kayak doing nothing but straining the water passing through an empty basket.
Turns out all that high-tech scenting and flavoring couldn't compete with the good old fashioned worm.
Now here's my point.
With CloudNet360, I help a lot of people and therefore see a lot of different sales processes. And just like the fish, human customers tend to like a good product sold in a simple way much better than a bad product sold in a fancy "high tech" way.
It would be easy to pick on the latest "funnel hacking" craze we see today but I've seen this for the last decade. The current "miracle sales process" is inevitably nothing more than a recycled, renamed, resold pitch that's been done again and again.
Each cycle, I see people jumping on the fad bandwagon hoping that this time, finally this time, it's going to work better than the old-school method that takes work and effort.
But each time, the cycle ends the same way with a bunch of people wasting a lot of time creating convoluted sales processes utilizing a disjointed sales flow built with random pieces that never really work in harmony.
They forget about what their customer wants and focus on how they want to sell to the customer. They avoid the mess and hassle of making sales calls by using a "high tech funnel" but end up with the predictable result and an empty "sales basket".
While common sense would dictate that you sell a race bike one way and an orange another, when it comes to online miracle sales processes, it appears that 1 "proven process" that works for the miracle seller will also work for every product and for everyone.
But seasoned veterans know the truth!
A high-end Fenwick rod will catch more fish than a low end Zebco because it has better feel and sensitivity, but both need a quality bait on the hook before anything else matters.
The old adage, "fishing lures catch more fisherman than fish" is just as true for fisherman as it is for online sales tools. Proven sales platforms like CloudNet360 will always be a better business solution than the latest sales fad du jour.
No gimmicks, no "hacks", "stacks", "cracks" or "jacks"... just easy to build, easy to use, easy to understand sales funnels that work! Followed up with everything else already integrated and included to ensure you only need 1 tool, with1 login, and 1 low monthly investment.
Gary Jezorski
PS Buying a fancy bass boat with glittering paint isn't going to help you catch more fish when you're scared to drive it up the river through the rocks, stumps and logs. Your fish finder won't help when you're not "where the fish are"... and your sales funnel isn't going to help you sell more when it's not "your" sales funnel.
Let me quickly explain.
There's an old adage in the fishing world that always reminds me of the way so many people treat their sales process and it was clearly demonstrated this last weekend while on our final fishing trip of the year.
Our "sales process" is fairly simple.
We paddle our kayaks down the river a short way from the small dam and then drift downstream while casting our hook, worm and slip bobbers into the fallen tree cover where the fish like to hide.
By dropping these tasty morsels right in front of the fish, we fill our live baskets with the daily limit each day, eat the freshest fish possible while camping and still manage to bring home a load of filets for future meals.
This process works really well but the trouble is with the worms we use.
Worms make the kayak dirty, the fish steal the bait and nobody honestly likes breaking a night crawler in half and getting squirted in the face with "worm juice". But the fish seem to really like worms so we deal with the hassle... we give the customer what the customer wants.
But because of this hassle factor, there's no shortage of alternative solutions to live worms. There's even the "high tech" version of the old style "rubber worm" that's scented and flavored in such a special way that it works even better than a real worm.
Must be true, it"s on the label and I read it on the internet.
So this trip, my fishing partner thought he would skip the "sales hassle" and implement this new, high tech solution to catching fish. No mess, no stolen bait, no worm guts in his face... but you guessed it; no fish either.
The customers weren't buying what he was selling.
Turns out they still just wanted the worms they've always wanted. So one basket went back to camp full of fish while the other sat on the side of the kayak doing nothing but straining the water passing through an empty basket.
Turns out all that high-tech scenting and flavoring couldn't compete with the good old fashioned worm.
Now here's my point.
With CloudNet360, I help a lot of people and therefore see a lot of different sales processes. And just like the fish, human customers tend to like a good product sold in a simple way much better than a bad product sold in a fancy "high tech" way.
It would be easy to pick on the latest "funnel hacking" craze we see today but I've seen this for the last decade. The current "miracle sales process" is inevitably nothing more than a recycled, renamed, resold pitch that's been done again and again.
Each cycle, I see people jumping on the fad bandwagon hoping that this time, finally this time, it's going to work better than the old-school method that takes work and effort.
But each time, the cycle ends the same way with a bunch of people wasting a lot of time creating convoluted sales processes utilizing a disjointed sales flow built with random pieces that never really work in harmony.
They forget about what their customer wants and focus on how they want to sell to the customer. They avoid the mess and hassle of making sales calls by using a "high tech funnel" but end up with the predictable result and an empty "sales basket".
While common sense would dictate that you sell a race bike one way and an orange another, when it comes to online miracle sales processes, it appears that 1 "proven process" that works for the miracle seller will also work for every product and for everyone.
But seasoned veterans know the truth!
- Quality Product - It won't matter "how" you sell it if nobody really wants the product.
- Automated Sales Tools - Use these to automate the tasks you already do in your sales process instead of changing your sales process. These tools should work for you instead of you changing to work for them.
- Integration of Sales Flow - It needs to flow smoothly from 1 step to the next. Up selling is great but the up sell needs to make sense to the customer.
- Copy, Paste, Repeat - If you have a good product and you know where your customers are, then you just need to toss the bait into the water more often each day.
A high-end Fenwick rod will catch more fish than a low end Zebco because it has better feel and sensitivity, but both need a quality bait on the hook before anything else matters.
The old adage, "fishing lures catch more fisherman than fish" is just as true for fisherman as it is for online sales tools. Proven sales platforms like CloudNet360 will always be a better business solution than the latest sales fad du jour.
No gimmicks, no "hacks", "stacks", "cracks" or "jacks"... just easy to build, easy to use, easy to understand sales funnels that work! Followed up with everything else already integrated and included to ensure you only need 1 tool, with1 login, and 1 low monthly investment.
Gary Jezorski
PS Buying a fancy bass boat with glittering paint isn't going to help you catch more fish when you're scared to drive it up the river through the rocks, stumps and logs. Your fish finder won't help when you're not "where the fish are"... and your sales funnel isn't going to help you sell more when it's not "your" sales funnel.
