It's a simple concept yet many people forget the most important part of sales. Every time I sit in my boat, I can't help but think of the similarities between successful sales people and fishing. Let me quickly explain. There's an old adage in the fishing world that always reminds me of the way so many people treat their sales process and it was clearly demonstrated this last weekend while on our final fishing trip of the year. Our "sales process" is fairly simple. We paddle our kayaks down the river a short way from the small dam and then drift downstream while casting our hook, worm and slip bobbers into the fallen tree cover where the fish like to hide. By dropping these tasty morsels right in front of the fish, we fill our live baskets with the daily limit each day, eat the freshest fish possible while camping and still manage to bring home a load of filets for future meals. This process works really well but the trouble is with the worms we use. ...