The Art of "Simple Selling" & CRM's
Simple is good.
Simple beats complicated.
Simple beats new-fangled.
Simple works!
It's why you so often hear CEOs of multinational companies explain why they're selling all the companies they recently bought and getting back to basics... describing their "new" strategy as, "getting back to basic blocking and tackling".
Because when their business was "simple" they were successful.
But once they implemented their "new" systems to manage the multitude of acquisitions, suddenly their business was no longer "simple" and no longer profitable.
Unfortunately, a "simple" business is not as sexy as "bleeding edge" or "synergies" so everyone tries to move away from their "simple" business and into the realm of the "sexy" business.
Only to discover that "simple" works and "sexy" loses money.
Like owning a Camry but wanting a Lamborghini. One gets you to the office each day with predictable efficiency while the other looks gorgeous in the driveway but leaves you on the side of the road with the only thing predictable being the drain on your wallet.
This affliction isn't a rich man's disease. You see it in the sales pitches of business "coaches" like Frank Kern that show you how to create an amazing sales funnel that sells on autopilot... but there's a catch.
Always a catch.
It's so complicated that only his team is truly capable of getting it built for you.
But don't worry, just take it for a test drive and your life will never be the same... we'll make you "sexy"!
Now I'll be the first to admit that I have no idea if their sales funnel will elevate your business to the next level or not. It's just that I trust "simple" more than I trust "complicated". Especially the type of "complicated" that others need to build for me.
I like "simple".
I understand "simple".
It makes sense to me that creating a sales funnel to simply emulate what I'm already doing in my business, but having automation make it easier for me, is going to be a winner.
For example, if I go to a trade show and collect leads, I know what I'm going to do as a soon as I get back to the office:
- Email them a "thank you" message to remind them who I am and what I can do for them.
- Follow this email with a phone call from me.
- Send another email
- Mail a direct mail piece
- Continue my correspondence until they either tell me to stop of they take the next action I'm trying to achieve.
It's simple, it works really well and I didn't need a coach or consultant to figure it out for me.
Good businesses keep things simple and then just do these simple things consistently. Complicated businesses are never consistent and never really good... and least, not for long.
CloudNet360 makes it "point and click" simple for anyone to emulate their current sales and business activities to easily create an automated sales funnel that does the work for them so they can focus on the sales activities no automation will ever replace.
We keep it simple so you can sell more... faster!
Gary Jezorski
Source: https://www.linkedin.com/pulse/art-simple-selling-crms-gary-jezorski/
